CMYK MagazineCMYK Magazine was conceived and reared in San Francisco in the mid-90s, at the epicenter of a creative renaissance. Creative work was being produced. Creative jobs were being filled. Creative schools, departments, and courses were brimming with potential and promise. And it seemed like everyone was starting a new art & design magazine for design students. In May 1996, CMYK launched its Top 100 New Creatives portfolio contest for design students: emerging art directors, copywriters, illustrators, photographers, and graphic designers - along with their respective art & design schools, - are given the opportunity to put their very best work in front of the very best in the business. For nearly two decades, the inspiring graphic design magazine that could did until it could no longer keep doing it like it had done it, or it would certainly be finished. Nobody imagined that our supposed six-month evolution would become a four-year resurrection. By 2014, the print industry had been thinning out quite a bit, and traditional magazines were doing whatever it took to survive. CMYK had one option to explore, but it was a massive risk. What we had done on paper was starting to brown at the edges, and after more than having 6,000 artists published, and nearly 20 years to its name, CMYK called halt to the presses and made an extreme move to convert IOS. All in, whatever it took. And however long. CMYK would, in turn, set out to develop a new platform for showcasing inspiring student work in advertising, design, illustration, and photography. An original, from the ground up, native IOS application for portfolio school students & graduates. A colossal undertaking that would take far longer than expected, and require far more faith and determination than ever thought possible. There would be costs.